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Growth Rate Is Up, But Loyalty Is Low For I&I Wipes

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By: TOM BRANNA

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In the industrial and institutional (I&I) wipes sector, market leader Clorox Professional Products and various smaller brands like Metrex Research and Spartan Chemical are growing faster than the overall market, according to a recent report published by Kline. In its “Industrial and Institutional Wipes USA: Market Analysis and Opportunities report,” Kline says all product categories and companies have registered growth, and demand for industrial and institutional cleaning wipes increased...

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